Marketing Job Shadow
About The Company
Discover Lancaster, a private nonprofit partnership organization, is the official Destination Marketing Organization for Lancaster County. We are the only sales and marketing organization whose sole purpose is focused on generating the $3.26 billion in economic impact that tourism brings to the area annually.
Discover Lancaster Visitors Center is open to the public six days a week. Inside, visitors can view a short film that depicts the essence of Lancaster County, shop local in the retail store, tour the gallery filled with masterpieces made by local artists, pick up brochures, maps, the Discover Lancaster Visitor Guide, and talk with knowledgeable travel consultants.
The organization is made up of five core departments: Marketing, Sales, Partnership, Accounting and Visitors Center. There is also a graphic designer and digital analyst who collaborate with all departments. In 2023, Discover Lancaster has approximately 500+ business partners that include shops, restaurants, lodging properties like hotels, attractions, and others. Our goal is to share what is great and exciting about these businesses with our visitors.
Spend some time with the marketing department at Discover Lancaster! We work on a variety of exciting projects including:
- partnerships with professional and collegiate sports teams
- production of the annual Visitors Guide
- Website management – SEO & SEM
- Content writing
- Social media marketing & content creation
- Concepting commercials & video content
We look forward to sharing our love for Lancaster and how we market the destination with you!
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